The Government and local communities, had seen how well the Public Humiliation Initiative was working! So wanted to setup a scheme where young lads could sign up for, and give back to the local community. So bit like the DofE, they would get an Award at the end!
Unlike the Public Humiliation Initiative, they did not have to get locked up chastity. Most of them wanted to be, since they want there mates, seeing just how much loved wearing rubber wetsuits all day long!